Profile view of Rich Paul x New Balance 550 Forever Yours in lavender purple suede, style BB550RR1.

Rich Paul x New Balance 550 'Forever Yours' BB550RR1

7.5
$130.00
Sale price  $130.00 Regular price 
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Profile view of Rich Paul x New Balance 550 Forever Yours in lavender purple suede, style BB550RR1.

Rich Paul x New Balance 550 'Forever Yours' BB550RR1

$130.00
Sale price  $130.00 Regular price 
100% Authentic - NYC Verified
Shoe size7.5
Authenticity Guarantee

✔ 100% Authentic Sneakers
✔ Quality Checked Before Dispatch
✔ Authenticity Certificate Included

Size Guide
View Full Size Guide
US UK EU Foot Length (cm)
433622.0
543723.0
653924.0
764025.0
874126.0
984227.0
1094328.0
11104429.0
12114530.0
13124631.0
14134732.0

Rich Paul x New Balance 550 'Forever Yours'

The Rich Paul x New Balance 550 'Forever Yours' is a collaborative lifestyle sneaker that blends the classic BB550 silhouette with Rich Paul's signature touch. Dressed in soft lavender suede with tonal accents, this is a collector's piece built for those who move between the court and the culture.

  • Premium suede upper in a lavender colorway exclusive to the Rich Paul collaboration
  • Classic BB550 cupsole construction for all-day comfort and retro court style
  • Co-branded detailing throughout — a wearable statement from one of basketball's most influential figures
Brand SKU Colorway Nickname
New Balance BB550RR1 Lavender / White Forever Yours

Why NorthNYC?

  • 100% Authentic: Every pair is hand-inspected and verified at our Upper Manhattan headquarters.
  • NYC Speed: We ship daily from New York. No long waits for international authentication centers.
  • Athlete Trusted: Specializing in high-performance track, baseball, and football footwear.

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