{"product_id":"rich-paul-x-new-balance-550-forever-yours-bb550rr1","title":"Rich Paul x New Balance 550 'Forever Yours'  BB550RR1","description":"\u003ch2\u003eRich Paul x New Balance 550 'Forever Yours'\u003c\/h2\u003e\n\u003cp\u003eThe Rich Paul x New Balance 550 'Forever Yours' is a collaborative lifestyle sneaker that blends the classic BB550 silhouette with Rich Paul's signature touch. Dressed in soft lavender suede with tonal accents, this is a collector's piece built for those who move between the court and the culture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium suede upper in a lavender colorway exclusive to the Rich Paul collaboration\u003c\/li\u003e\n\u003cli\u003eClassic BB550 cupsole construction for all-day comfort and retro court style\u003c\/li\u003e\n\u003cli\u003eCo-branded detailing throughout — a wearable statement from one of basketball's most influential figures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eSKU\u003c\/th\u003e\n\u003cth\u003eColorway\u003c\/th\u003e\n\u003cth\u003eNickname\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\u003ctr\u003e\n\u003ctd\u003eNew Balance\u003c\/td\u003e\n\u003ctd\u003eBB550RR1\u003c\/td\u003e\n\u003ctd\u003eLavender \/ White\u003c\/td\u003e\n\u003ctd\u003eForever Yours\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003eWhy NorthNYC?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Authentic:\u003c\/strong\u003e Every pair is hand-inspected and verified at our Upper Manhattan headquarters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNYC Speed:\u003c\/strong\u003e We ship daily from New York. No long waits for international authentication centers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAthlete Trusted:\u003c\/strong\u003e Specializing in high-performance track, baseball, and football footwear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"7.5","offer_id":52951939416373,"sku":"BB550RR1","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7718\/5077\/files\/rich-paul-new-balance-550-forever-yours-bb550rr1-main-side-view.png?v=1780358200","url":"https:\/\/www.northnyc.com\/products\/rich-paul-x-new-balance-550-forever-yours-bb550rr1","provider":"NorthNYC.com","version":"1.0","type":"link"}